IDG Contributor Network: 6 ways entrepreneurs are stifling their marketing ROI without realizing it

In the marketing world, your return on investment (ROI) is the single most important metric to monitor. It’s a reflection of how much revenue you’ve earned in direct comparison to how much money you’ve spent earning it. This provides an at-a-glance evaluation of your strategy, revealing exactly how much you’ve gained through your efforts. Obviously, the higher this number is, the better for your company.
Unfortunately, most businesses are artificially limiting the potent