IDG Contributor Network: 6 tips for successfully marketing your first pop-up shop

For ecommerce businesses and other internet-based brands, pop-up shops are becoming increasingly popular. They allow companies without permanent brick and mortar presences to set up temporary physical locations to drive sales and grow brand awareness.Pop-up shops have been used by companies for decades, but new methods of digital marketing now make them more cost-effective than ever.What is a pop-up shop?
The term “pop-up shop” is pretty self explanatory, but for those who are totall