IDG Contributor Network: 6 life hacks for email marketers

Despite the email medium being replaced by newer messaging systems on social media and better communications technology like video chatting, email marketing remains one of the best and most efficient marketing strategies available to digital marketers. It’s relatively easy to manage, it has a straightforward goal, and overall, it’s one of the highest-ROI marketing strategies in existence, with some estimates as high as 400 percent.However, as any email marketer will tell you, email s