IDG Contributor Network: 6 keys to getting more than minimal value from digital initiatives

Digital technologies — analytics, automation, cloud, cognitive computing, mobile and social — are disruptive and hot, and I see a lot of companies implementing these technologies to achieve better business results. I also recognize that many digital initiatives quickly lose momentum, ending up in what I call the “digital trough.” Some even lose funding. Others complete the project but achieve only minimal results. As a top executive in your company, how can you ensure yo