IDG Contributor Network: 5 ways your content strategy needs to adapt in 2016

The hallmark of a good long-term content strategy is its adaptability; even if you start out with an awesome strategy and a packed editorial calendar, if you remain stagnant with that approach for too long, you’ll eventually hit a plateau.How should a content strategy adapt? That depends. When new technologies emerge, it pays to take advantage of them, and when your competitors adapt, you should too. When reader preferences begin to change, you need to stay ahead of them. And even barring