IDG Contributor Network: 5 things to consider before launching a thought leadership team

The idea is this: get a group of experts on a team, then offer their knowledge to customers and prospects as a value-added service. It’s influencer marketing writ large and it can burnish your brand.  What could possibly go wrong?Plenty, as it turns out. Having managed several such teams, I am now helping two clients—a software startup and a consulting firm—formalize their thought leadership functions. Both will admit it’s harder than it looks.What is thought leader