IDG Contributor Network: 5 reasons why your business model may need an API

We all know the benefits that APIs can bring in getting the right data to the right people at the right time. There are enough tools out there to make offering API access to your data a relatively easy experience. However, a common problem has been too great a focus on sorting out the technical issues, often at the expense of building a compelling business case for having an API in the first place.A closer integration with core business objectives and the commercial needs of the organization ca