IDG Contributor Network: 5 reasons why social media is no longer optional

During early strategy discussions, it’s not uncommon for clients to ask us, “What do we do about social?” And rightfully so. With one in three U.S. consumers reporting that social media influences their purchases, opting out of this impactful marketing channel is no longer an option. It’s a must. Even (if not especially) for technology companies.Unfortunately, there’s no “set it and forget” function when it comes to managing your Twitter, LinkedIn, Googl