IDG Contributor Network: 5 reasons why data lakes are vital for startup analytics

You might not be so familiar yet with the buzz term “data lake,” but if you’re at an early stage startup, you probably soon will be.Whereas data warehouses and data marts tend to force companies into narrow data paradigms and silos, data lakes emphasize a more holistic and expansive view of analytics. Data lakes deliver a more adaptive approach towards analyzing data, and stress the value of all information, instead of pre-screened bits and pieces.The controversy in the big da