IDG Contributor Network: 5 reasons why data-driven innovations fail

Up to 90 percent of consumer-facing innovations fail in the marketplace with a slightly lower number for B2B products and services. Even Apple is not immune. The Apple Newton, the Apple xServe (anyone remember its rack-based server offering?) or its attempt at colonizing the early WWW with its eWorld online service all show innovation to be a difficult and costly business.Causes for data-driven innovation failure can vary from a bad product-market fit at launch to an inability to evolve product