IDG Contributor Network: 5 reasons every business needs buyer personas

Over the years, one of the biggest challenges for businesses — small and large alike — has been understanding who customers are and what makes them tick. And while every brand has its own way of tapping into customers to gain buyer insights, the vast majority of organizations are using buyer personas to guide their marketing and sales efforts.What are buyer personas?
Ask five people for the definition of a buyer persona and you’ll get five different answers, but one of the orig