IDG Contributor Network: 5 questions to ask your retail clients about GPS tracking and geolocation

Digital marketers know that current smartphone technology can be used to deliver proximity-based, context-aware messages. Businesses can determine when a customer is close to a particular aisle, or when an employee is at a customer location making a delivery. Knowing where your employees are — in real time — gives you the power to help your mobile workforce stay organized, on track and working as a team. Knowing where your customers are can provide just-in-time personalized communica