IDG Contributor Network: 5 questions every CIO needs to ask about a CDP

The idea of a Customer Data Platform (CDP) has been around since 2013, when David Raab originally coined the term. Fast forward five years to today and industry pundits are predicting that 2018 will be the year of the CDP RFP.So, how is it possible that we still don’t have a standard definition for what a CDP is and what it isn’t?The evolution of the term and its ongoing ambiguity created the perfect storm of confusion (beyond the acronym alphabet soup).Early definitions resembled t