IDG Contributor Network: 5 qualities for successful PR pros

If you are in PR or have a friend who is, you know the profession is swiftly evolving, a vastly different practice than it was 20 (even 10) years ago. Long gone are press tours spanning the continent or globe, following a schedule from content and image creation to meetings, follow-up and (hopefully) coverage. Shrinking revenues and extreme ad budget cuts after the dot-com bubble burst led to the shuttering of many print trade publications, including daily paper high tech sections. Social media