IDG Contributor Network: 5 incredibly creative uses of social proof in marketing

Social proof is a tool that every marketer attempts to use, yet few are able to master. It’s not as simple as sharing a quote from a client. In order to generate positive feedback, you need to naturally integrate social proof in strategic places that reach customers when they’re about to make a decision.The value of social proof
Social proof does what traditional marketing and advertising can’t: it promotes consumer confidence in an unbiased fashion. When customers see an eleme