IDG Contributor Network: 4 content marketing tips for a successful product launch

You should never launch a product blindly. Everyone knows this — yet it’s amazing how many companies are launching products without developing a comprehensive plan of attack when it comes to content. One of the most important aspects to a new product launch in 2016 is supplementing the launch with quality content and appropriate placement. Are you prepared?Are you launching a failure?
According to McCombs School of Business professor Rob Adams, more than 65 percent of new products la