IDG Contributor Network: 3 ways the evolving customer journey will impact CIOs

From Facebook’s personalized newsfeed to Uber’s frictionless ride ordering service, supporting a modern customer experience means rethinking how companies create value. As new connected devices and virtual assistants hit the market, twists and turns in the customer journey become the new norm. To keep up with today’s consumers (and add value along the way) brands need all hands on deck to stay on track.Augmented reality, location sensors and virtual assistants are all emerging