IDG Contributor Network: 3 vanity KPIs tech marketers must stop obsessing over

In a 2015 survey, 73 percent of marketers said they hoped to use data to better identify and target specific customers, with 71 percent saying they were doing just that. Meanwhile, of the 75 percent of marketers saying they wanted to use data to grow revenue, only one-third had reported success.Translation: the abundance of data at our fingertips is helping us achieve short-term goals, but, more often than not, fails to move the needles that really matter.In order to avoid the tail wagging the d