IDG Contributor Network: 3 simple ways to optimize your conversion rates

Conversion has always been the prime focus of any business’s sales and marketing efforts. The more customers salespeople can move from “interested” to “sold,” the better. This can be an ongoing process for sales and marketing professionals who, despite their best efforts, sometimes fall short of their goals.In recent years, teams have shifted their focus to “conversion rate optimization,” a practice that strives to define the absolute best conversion rat