IDG Contributor Network: 12 tips for killer software demos

I recently facilitated an enterprise software selection process. This required gathering information on software and vendor capabilities, interviewing reference customers and participating in multiple software demos, among other activities.While each software vendor on the “short list” can address a vast majority of the client’s business needs, each vendor has a range of capabilities. So, how do you set the stage to allow comparison and to make the demos informative and enjoyab