30-11-2016 15:01 via

Hulu exec talks mobile video and offline viewing

SAN FRANCISCO — Hulu's Senior Vice President and Head of Experience Ben Smith spoke yesterday at the Open Mobile Summit, a mobile marketing event on the University of California, San Francisco campus, and discussed the company's take on mobile video consumption versus traditional TV-type viewing, as well as a number of key challenges the company is working to overcome.Hulu and 'mobile first' video viewers Hulu's massive user base employs a wide variety of different devices to consume
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