How to use Facebook Live for business

Since Facebook Live, Facebook’s live-streaming app, was launched in the summer of 2015, the service has taken off. According to Facebook, videos (live and otherwise) are viewed on the site more than 4 billion times per day. And Facebook now gives priority to Live videos in the news feed.[ Related: Facebook, Snapchat and the future of live video ]So how can businesses, especially small businesses, make use of Facebook’s live-streaming to engage with the platform’s over 1.1 billi