How to use data scientists and machine learning in the enterprise

Machine learning has become a buzzword in business technology but the implications of applying it are often overlooked.
"The major problem is that data science is science itself, and businesses aren't very well accustomed to using scientific methods of decision making," says Jane Zavalishina, CEO of machine learning and data analytics specialists Yandex Data Factory.
The company emerged as a spin-out from multinational technology corporation Yandex, the operator of the largest search engine in