How to succeed in online B2B ecommerce

In a report published this spring, Forrester forecast that B2B ecommerce in the United States would grow from $780 billion in 2015 to $1.13 trillion in 2020. While that is clearly good news for online B2Bs, just having an ecommerce presence is not enough to succeed. So what can B2B businesses do to gain customers and market share? Here are six suggestions from B2B pros.1. Know who you need to target. “Take the time to really understand who the decision maker is at the customer and how the