How to prepare your website for Google algorithm updates

During the past few years, Google released major updates to its search engine algorithm, including the "Panda," "Penguin," "Pigeon," "Payday," "Pirate," and "Mobile Friendly" upgrades. These algorithm changes often leave digital marketers and search engine optimization (SEO) practitioners scrambling to adapt, especially when their websites suddenly drop in Google search rankings.What's next on Google's algorithm to-do list? It's hard to say, because the company is famously quiet about its plans