How to plan a CRM project that's guaranteed to fail
Nearly every cloud CRM project has attributes of winners and losers, and the project manager’s job is to get the best outcome possible given the resources and requirements. But there are some project characteristics that almost guarantee a crummy outcome – in some cases irrespective of platform and the finesse of the project manager. So in a modern day rendition of Gomez Addams, let’s try to create the technical pre-conditions for the perfect train-wreck cloud CRM pr
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