How to Mitigate Data Monetization Risks

Collect all the data. Store all the data. Once you've got a massive reservoir of data, you'll be able to answer all the questions the business wants to ask, right? Maybe you can even anonymize the data, package it and sell it, driving revenue to the bottom line.Not so fast. Monetizing that data may well be the right decision for your company, but it's important to recognize that your data may represent a massive liability from a legal and security perspective, says Jennifer L. Rathburn, partn