How to get started with Google Analytics

Google Analytics (GA) is a free online service designed to help marketers and webmasters better understand their sites' visitors — where they come from, what they do on the sites, which pages they linger on, content that causes them to leave, and much more. 
But GA "can be a daunting challenge for many users, because of its massive amount of data," says Garrett Mehrguth, CEO of Directive Consulting. "It becomes one of those things where you can spend hours in it, but after doing it a