How to get and leverage user-generated content

Adding user-generated content (UGC), such as ratings and reviews, to your website can enhance not only your search engine ranking, it can build trust between you and prospective customers – and mean the difference between you getting the sale or a competitor getting it. But how do you get customers to give you their honest feedback and how (and where) should you feature that content?Dozens of content marketing and customer experience experts offer their six top suggestions regarding the be