How to fix a broken CRM pipeline

For a company’s executive management and all members of the sales team, a CRM system proves its value by improving the quality of the sales pipeline and the efficiency of closing those deals. Sure, a CRM’s contact and account information are valuable to management — but those pale in comparison to the value of deals that will (or won’t) make the quarter. If a CRM system helps win just one more deal every quarter, it more than pays for itself.Unfortunately, too many sales