How to effectively create and manage a Wikipedia page

When it comes to Wikipedia, a huge gap exists between what the company's executives and marketers expect and what the Wikipedia community actually allows. Wikipedia articles are often created to demonstrate the perceived importance of a company or individual, and because they often rank highly in Google search results, their subjects frequently try to assert control of their Wikipedia pages.As a crowd-sourced encyclopedia, however, Wikipedia can’t be controlled. Instead, volunteer Wiki edi