How to do product launches right: Microsoft is back

Microsoft is one of my oldest clients, the launch of Windows 95 was almost like art. Since then, it pains me to say they have aggressively done product launches badly. In sharp contrast, Steve Jobs took over Apple and repeatedly showcased how to do it right. It wasn’t just the presentation, it was also the packaging. It got so bad that even Microsoft’s own packaging guys created a video showcasing what the firm was doing wrong. But institutionally the company just didn’t seem t