How to do data-driven marketing right

Enterprises today accumulate a lot of data, which they typically use internally for CRM, sales forecasting, and marketing strategies, among other things.But some savvy companies, particularly those in the technology industry, share this data with the media and the world at large. The benefits of data-driven content marketing can be considerable. Here's how some companies leverage their own data for marketing, brand awareness, and thought leadership, along with tips and best practices for success