How to decide when to buy software and when to build it

The appeal of the cloud has long been that you don’t need to do everything yourself, leaving you more time and resources to concentrate on what makes your company stand out. A classic example is that you buy electricity from the grid rather than running your own fleet of generators because having electricity doesn’t make you unique. The same is true of internal software, which you need to be efficient and reliable, but in most cases you don’t need it to set you apart from your