How technology is transforming the retail sales associate role

Online shoppers may have broken records over the holidays, spending over $4.5 billion over Black Friday and Thanksgiving Day, but it turns out that consumers still love their brick-and-mortar: According to Gartner analyst Kelsie Marian, the physical store still brings in the largest portion or retail revenue — around 72 percent. And, even though most customers have had an experience where a store’s sales associates seem to mysteriously go missing just when they are most needed,