How Sunny Delight juices up sales with cloud-based analytics

Analytics software has helped Sunny Delight Beverages boost profits by roughly $2 million a year and trim $195,000 in staffing costs annually, says CIO Shawn Roberts . The cloud application, which Roberts settled on with the help of several business managers, allows the company's business departments to determine the investment for promotions as well as make adjustments to curb wasteful spending on overtime and pricey transportation options."We couldn't see an order from sales promotion to payme