How Predictive Analytics Can Help Set Perfect Hotel Room Prices

Somewhere between the occupancy rate, future booking trends, the weather forecast and other factors lies the perfect price for any particular hotel room. But few hotels have mastered the art of setting it.One of the primary performance metrics that hotels consider is RevPAR, or revenue per available room. Hotels divide their total guest room revenue by the room count and the number of days in the period being measured and that provides an indicator of how well the hotel is doing.Hotel revenue