How Ixia and Apple prove scrum works

I was catching up recently with old friend and CEO Bethany Mayer. I’d identified her as one of the important movers to the HP turnaround years ago and we stayed in touch when she left to head up Ixia, and she shared how she was able to bring one of their most powerful product to market in less than a year.It was by using the scrum approach, also known as agile, to product management. As an old process guy at IBM I was fascinated about what appeared to be a far better approach to product cr