How Ford’s approach to innovation could help Apple

This is kind of a man-bites-dog story in that generally we think of the legacy auto companies as being out of touch with technology and innovation while we think of Apple as being a leader in both. It is far more common to talk about how Ford or some other car company should do what Tesla did and use Apple as a model for the future. However, this decade isn’t like last decade and currently Apple is being pounded for not innovating and building an automotive competence seemingly because the