How Ecommerce Businesses Can Beat the Competition in 2015

In 2015, global B2C ecommerce sales are expected to be over $1.7 trillion, with mobile commerce accounting for nearly $300 billion in sales. And as online business owners know, the ecommerce space has become increasingly competitive, with e-tailers constantly having to come up with new ways to attract consumers, many of whom shop via a mobile device (smartphone or tablet).[ Related: 7 Resolutions Ecommerce Businesses Should Make for 2015 ]So what can online businesses do to help ensure they s