How design thinking drives Marriott's digital strategy

Marriott International has overhauled its mobile application to emphasize personalization and guest services, underscoring the fact that millennials are driving companies to put digital natives at the forefront of their software development process. The hotelier has embraced design thinking for the digital era, a key strategy in a competitive industry loaded with choice, including Airbnb and other home-sharing startups."Where you're going to win the game is in the stay itself," says George Corbi