How consumerization convinced a media giant to choose Dropbox

A funny thing happened as News Corp. began evaluating its enterprise collaboration strategy a few years ago. While the media organization's 23,000 employees were using Google's G Suite for email, collaboration and calendar applications, they couldn’t get comfortable with the company’s Drive file- sharing tool, according to CIO Dominic Shine. They simply didn't find it user-friendly.As Shine weighed other options, he learned that 7,000 News Corp. employees were already using Dropbox'