How CIOs partner with CMOs to transform customer experience

Deeply fulfilling customer experiences are always multifaceted. Even the most seemingly straightforward interactions must deliver on a host of spoken and unspoken needs — value articulation, execution, personalization, empathy and creativity — in order to be truly memorable. CIOs are heavily invested in customer experience, as technology defines and informs every customer touchpoint. Yet technological excellence never exists in a vacuum. Effective technology strategies start wi