How CIOs communicate success — and elevate their game

Communicating, or marketing, the IT organization may strike an old-school CIO as needless flash, ego, and a distraction from “the real work.” But as much as anything else a CIO does, communication is very real work.To name just four key IT priorities that greatly depend on communication:
The fight for talent
The CIO’s personal brand — which ties closely to the talent effort
The CIO’s increasing role as a public-facing, customer-engaging corporate leader
IT mat