How CIOs can improve B2B social marketing

B2B social marketing received a significant boost earlier this month when Microsoft acquired LinkedIn for $26.2 billion. In the future, CIOs and IT professionals can play a critical marketing role within their organizations, because marketers need advocates, educators, integrators and strategic advisors to help them weave through the complexities required to effectively use social media. 
Much of the business-centric marketing that occurs on social media today is rudimentary and separate f