How Apple can take on Android from the inside

It’s safe to say iOS will never have as wide of a reach as Android. While Apple is far and away the most successful handset maker and iOS 9 is slaughtering Marshmallow’s adoption rate (and Lollipop, for that matter), there are just too many Android phones out there for the iPhone to pose any kind of a threat to its dominance. The iPhone 6 may have attracted a healthy share of switchers, but the last time I checked, Android held something like 83 percent of the worldwide market share