How Adobe’s CIO blends IT and marketing

Adobe CIO Cynthia Stoddard doesn’t think about marketing and IT as separate functions. “We don’t have an artificial wall between these organizations,” she tells CIO.com. IT and marketing have distinct priorities within the business, but aligning their respective responsibilities around company goals leads to greater outcomes, according to Stoddard.[ Related: CMOs will outspend CIOs on technology in 2017 ]“We tend to place ourselves in the other person’s role a