Hootsuite ties into Microsoft's Dynamics CRM to turn likes into leads

More companies are turning to social media as a way to communicate with their customers, and Hootsuite is working with Microsoft to make that even easier through an integration with the company's products. 
The social media management platform, which offers companies a variety of tools to better work with their social media presence across services including Twitter, Facebook and Instagram, on Tuesday announced new ways to connect to Dynamics CRM Online, SharePoint and Yammer. 
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