Google woos enterprise marketers with a new analytics suite

It was challenging enough for marketers to try to understand their customers back in the desktop era, but today's multidevice world makes it even more difficult. Enter Google, which just launched a new suite of tools designed specifically to make that process easier.Unveiled on Tuesday, the Google Analytics 360 Suite is a set of integrated data and marketing analytics tools designed to help enterprise marketers reach customers with the right message at the right time.Six tools make up the new su