Google to boost compression performance in Chrome 49

Google yesterday announced that a new in-house compression algorithm, dubbed "Brotli," will soon be added to Chrome to speed up page loading times and reduce data consumption on mobile.
Brotli is currently slated to show up in Chrome's "stable" build channel with version 49.
Google first publicly discussed Brotli in September 2015, touting it as more efficient in compressing website content than alternatives, including the most popular technology, "gzip." By compressing site components, Brotli,